TGIM OVERVIEW

Thank God It’s Monday is the award-winning work of Craig Valentino, art director and brand designer from the Hudson Valley in upstate(ish) New York.
it's debatable

ABOUT

TOP 10 FEATURED WORK

01 / FIFA WORLD CUP 26™

art direction, brand design, experiential

Ask me about the time I helped define a large-scale hospitality brand experience by developing a scalable look & feel brand system, art directing multiple designers and creative partners, and executing experiential design and brand activations for 16 venues hosting the largest sporting event in world history...

...literally catching my breath just saying it.

sneak peek >

02 / PUMA / Streetwear Capsule

apparel graphic design

What's the best way use product to tell the story of Puma's involvement with sports and streetwear culture? How about their long-term partnership with the legend himself, Walt "Clyde" Frasier?

Well... let's go find out...

full project >

03 / MASH COLLABORATIVE

brand strategy & design; studio management

Mash Collab... my labor of love! Frustrated with seeing brands get lost on-shelves in a sea of inconsistency and randomness, I saw an opportunity to launch a "micro brand studio," focusing on the saturated craft beverage category, with the simple goal of bringing like-minded pros together in collaboration to help brands stand out in a crowd and tell their story through thoughtful, strategic, and consistent design.

visit Mash Collab >

04 / LELCH A/V

brand strategy & design, art direction, visual identity, web, digital

What was meant to be a light brand refresh developed into a full-on rebrand for Lelch, an industry leader in the home automation tech space and the OG "Lifestyle Technologists." Finding their voice, and telling their story through thoughtful brand strategy and visual identity brought Lelch to life and helped show them to be one of the best in the biz!

full project >

05 / MATON GUITARS

visual identity, product graphic design

Maton Guitars of Melbourne have been around since 1946, now celebrating 80 years of creating some of the world's best hand made guitars. What an honor it's been to be a part of their history, helping develop their "Master Build" Series branding as well as their 75th Anniversary marks.

project soon >

06 / WELL UP WATER CO.

brand strategy, art direction, brand design, visual identity, campaign

There is no better way to use what we have to make a difference in this world. That's what Well Up Water Co is doing every day, using their margins from water sales to help create wells in places that don't have easy access to it. They've allowed me to lead their creative strategy and branding execution to draw more attention to the mission that's carried out simply by filling up your 5 gallon jug. This is one of those projects that makes it all worth it!

full project >

07 / THE AVENUE PARK CITY

art direction, brand identity, website

The Avenue was one of those projects that was just as unique as it was fun. Built by ATI, a leader in home auto mation technology, this team created a showroom from the ground up to showcase what their technology can do—and as if that wasn't cool enough, the space also doubles as an event venue. I had the opportunity to bring their vision to life through the from concept through creative, helping shape an experience that feels just as exciting as the technology itself.

full project >

08 / DAINTON BREWING

art direction, brand identity, packaging, environmental

Getting the call two years after making the connection was a thrill! Melbourne-based brewery Dainton was looking for a brand refresh across all touchpoints– from visual identity to packaging to the look of their two well-known spaces. I teamed up with marketing director Brett Freeman and together we brought Dainton up to speed in the Australian market. The best part of this project was seeing Dainton's team take what we created and carry it forward successfully.

full project >

09 / ACTA CONFERENCE

art direction, branding, environmental, print

Leading the creative vision for an annual conference is always a thrill for a creative who likes to have their hands in a variety of work and touchpoints. Doing so for the action sports industry is even more thrilling, and to be part of one that's ministry-focused takes the cake. It's been a thrill to take part in the creative development and identity of such a fantastic conference taking place in Fort Meyers, FL in 2024, and Carlsbad, CA in 2025.

full project >

10 / OMNI BEV COLD BREW

RTD / DTC packaging design & strategy

Plenty of entrepreneurs spot a gap in the market and pour time, money, and resources into a product to fill it. Some hit, many miss. Omni Bev's story is different, and I was brought in to help educate through design. They didn't invent something new—they brought something authentic. By tapping into their family's coffee bean farm in Vietnam, they introduced RTD Vietnamese coffee to the U.S., making a tradition enjoyed for generations accessible to American consumers. The result? A brand built on authenticity.

full project >

What's with the name?

Thank God It's Monday... really?

I practice a philosophy I like to call "Thank God It's Monday." Creativity day in and day out isn't easy, but being passionate for the work, maintaining a drive, keeping the faith and working hard are key aspects to embracing and enjoying the start of a work week. Getting to return to the work I love is a privilege, and never taking for granted the ability to do it is what TGIM is all about.

ALL WORK

"Craig is a talented packaging designer. Whether an assignment is simple or more complex, Craig provides innovative solutions and high-end comps to ensure tight presentations. I recommend working with him."

BETH POSITANO- BEAM SUNTORY / PR%F

"Investing in quality graphics is as good as any marketing campaign or sponsored athlete. There is a trove of creative (received) that I am very pleased with. Craig has been the first source I have been able to get A++ work from, so I'm grateful."

THOM GRIDLEY- PUMA

"Craig is the man! He is imaginative, concise, professional and extremely easy to work with. We are extremely pleased to continue the partnership into the future."