"You only have a certain amount of time on this planet. Why would you do something you don't like?"
- John Contino, Weapons of Mass Creation 2013
Design to me is about visually-communicating, problem-solving, and strategy just as much as it's about being creative and making something look good. It needs a concept behind it in order to accomplish a specific goal. For that reason, I see my design work as "creativity with purpose," where I constantly strive to find the balance between creativity and strategy. I focus my work on design, branding, and art direction. I design for various applications, specializing in logo development & identity, packaging, & apparel / product graphics.
I work with a span of clients from local businesses to global brands. I enjoy creating great design, visually-communicating, and supporting brands; whether it's helping a small startup look amazing and function well, or adding continued value to a large, more established brand (and everything in-between). Over the course of my career, I've had the pleasure of working directly with my own clients through TGIM such as Puma, PepsiCo, Jim Beam Brands, Grenade, Ride Nature, Mill House Brewing Co, Red Robin, Original Skateboards, The Craft & Co, Yonkers Brewing Co, and many others. I've also had the privilege of working with clients such as Anheuser-Busch, PepsiCo / Frito-Lay, GoPro, Bed Bath & Beyond, Macy's and more through some amazing agencies & studios I've worked at. Additionally, I often work with many faith-based organizations and non-profits in and around my community. Extending beyond design itself, my passions also lie in networking, client relations, brand strategy, and mentoring other designers.
owner / principal designer
2008 - present
RABE & CO
2019 - present
FAI DESIGN GROUP
2015 - 2019
art director / designer
2013 - 2015
2010 - 2013
2009 - 2010
2008 - 2009
STATE UNIVERSITY OF NY AT CORTLAND
bachelor of arts- new media design :: 2004 - 2008