A leading distillery & brewery in Melbourne shows their wine chops
The Craft & Co
Location: Collingwood/Bangholme, Victoria, AUS
Scope: logo development, packaging
Brands: Concrete & Clay, Juniipa
Awards: American Graphic Design Award, Hermes Award
Photos: The Craft & Co.
The Craft & Co, a well-known micro-distillery, craft brewery, bar, restaurant, and events space located in Melbourne, came to me with the need to brand and package their award winning wines.
They chose the name Concrete & Clay, a brand backed by three generations of Italo-Australian winemaking heritage. Their Victorian wines use artisanal techniques for contemporary Australian palates.
In order to make their popular Prosecco more accessible, C&C created a ready-to-drink canned version which became a success. We translated the brand over to 250ML skinnies, and the rest is history.
The Craft & Co also functioned as a local craft brewery, and they were known to brew and launch their own independent beer brands.
Together, we created Juniipa, and double IPA brewed with Juniper berries and infused with The Craft & Co gin.
