Many times (but not always), the apparel graphic work I've been a part of comes from lifestyle brands and clothing companies. Their businesses rely heavily on good quality apparel graphics, and sometimes their entire business model is comprised of nothing but selling great tshirts.
Dirt & Grace
Lifestyle Apparel Brand
Retail Shop Apparel
Great apparel design work isnt always for apparel brands. Sometimes during the course of my career, I've found myself designing unique apparel graphics for all sorts of shops who want to sell more than just their logo on a shirt.
The Vinyl Room- Bar & Record Shop
Because I focus heavily on brand identity work, I'm spending much of my time creating responsive logo marks and color palettes paired with varieties of typefaces, layouts, and photography collections. And truth be told, about 95% of the time, the visual ID is applied to apparel! A great logo deserves a great tshirt to be displayed on. Here are some examples of my favorite brand logos applied to apparel.