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Expanding global apparel graphic 

offerings beyond the legendary shoe


Location: Boston, Mass
apparel graphics, typography, illustration


Puma, one of the world's leading sports brands, was looking to expand on their lifestyle apparel as graphic tees continued to gain momentum in popularity. Puma came to TGIM looking to add fresh ideas and style to their lineup, and through the use of new & traditional messaging, they centered their focus around themes like adventure, athleticism, motivation, and of course... basketball!


Using adventure as inspiration, a variety of slogans were provided by Puma to center new designs around. "From This Day Forth," "Propagate the Hustle," "Master the Rules / Change the Game," and "Victory for the Brave" are amongst some of them.