Client: Mill House Brewing Co.
Project Scope: packaging, branding, iconography, apparel
Honors: 5 Awards, 2 Publication, 8 Web Features
Video credit- dWHITE Visuals
Mill House Brewing Company, an artisanal restaurant and brewery located in Poughkeepsie NY, was looking to take their 5 flagship beers from the taps to the shelves. They wanted to convey their brewing philosophy of "art + science" in their design, which supports the idea that the makers are not only creative in their brewing process, but also scientific in their approach. They also wanted to maintain a premium look to their brand while adding a pop of color to emphasize each beer's character. Mill House was also in need of packaging for a special tribute release which pays homage to the owner's late grandfather, a local maple sugarer who had tapped his seasonal maple syrup the previous year. This grade A batch was to be used in this limited release which had been barrel-aging for 6 months, and was to be packaged in 22oz. swing top bottles. Mill House then packaged the remainder of the maple syrup which we created a label for.
"Our brand is a combination of
art + science"