Taking an award winning brewery from the taps to the shelves
Mill House Brewing Co.
Location: Poughkeepsie, NY
Scope: packaging, brand marks & iconography, apparel
Awards: American Package Design Award; +3 more
Photos: MHBC, Kim Glatz, Craig Valentino
NO HAZE DIPA
Not all delicious double IPAs need to be hazy to be in the game. Mill House wanted to brew a great DIPA that supports this theory, and the stargazing design concept helped to drive this idea home. This design won a 2020 GDUSA Packaging Award.
OKTOBERFEST
This Marzen / Lager style beer sports the traditional blue diamond pattern that's seen as part of the historic and current Oktoberfest tradition.
MILL HOUSE LIGHT
Not all delicious double IPAs need to be hazy to be in the game. Mill House wanted to brew a great DIPA that supports this theory, and the stargazing design concept helped to drive this idea home. This design won a 2020 GDUSA Packaging Award.
"Our brand is a combination
of art & science"
SHORT DAZE
VIENNA LAGER
Originally named the Vienna Lager, Short Days is a Vienna-style winter seasonal beer with a design that pays homage to Vienna's skyline, and a color palette that reflects this style's rich amber colors.
PK PALE ALE
PK Pale Ale is a staple for the Mill House core lineup, and what better way to design the can than a rich green color palette and some fresh hops that make this pale ale delicious!
GROCERY GETTER:
TROPICAL
The first Grocery Getter by Mill House, GG Tropical set the bar for the Grocery Getter collection, as well as the New England IPAs in their core lineup in general.
GROCERY GETTER:
CITRUS
GG Citrus New England IPA is the second Grocery Getter in Mill House's core lineup and a follow-up to the popular GG Tropical.
EVERYTHING'S
COMING UP
Everything's Coming Up needs to introduction or explanation...you get it, right? ECU Tangerine is the first of 4 in this series of rotational beers.
CROSS REFERENCE
Cross Reference is the rotational series of Mill House's famous kettle sours beers...originally the Bridges Series reimagined. Cross Reference Blackberry is the first of 4.
THE CROWLER
Ah...the Crowler. Mill House went all-out when partnering with me on this one, giving the standard 32oz can a full top-to-bottom shrink wrap label. This allowed me to give the can a larger space for beer writing in beer information.
THE BRIDGES SERIES
Packaging for Mill House "Bridges Series." Dry Hopped American Sour Pale Ales, which reflects the original core packaging but remains unique to the series. Silver metallic inks used. This packaging won a GDUSA American Package Design Award and publication.
