Industrial Arts Brewing came to us with request to expand their portfolio of adult beverages by getting into the seltzer game. With hemp-infused products on the rise, it would have been easy to simply throw some cannabis into the mix like so many before them.

 

Being a well-known beer company in the northeast and beyond, IABC used their expertise of hops, as well as the addition of hemp, to create a “hemp & hop infused sparkling tonic” to not only solidify a place in the market, but to create something new that beer and hemp fans could both enjoy. A wide variety of packaging + wordmark concepts were developed prior to rolling the full brand out to each flavor and hop variety.