BACK TO COLLEGE RETAIL PROGRAM

Agency: FAI Design Group; Client: Bed Bath / Equip Your Space 

Disciplines: packaging, signage

Through various rounds of branding exploration, including packaging concepts, color palettes, iconography, and font selection, my team and I created a brand style that could be easily and efficiently rolled out to a large number of back-to-school products & in-store signage. 

Credits: Agency: FAI Design Group; Creative Director: Allison Schwartz; Art Direction: Rob Scully; Design: Craig Valentino

 

In today's college market, roughly 77% of college students buying products for back-to-school are influenced by seeing in-store products, and purchasing private-label brands for back-to-college has increased by 25%. 

Brand Explorations / Concept Dev.

brand style creation   |   product rollouts

Through various rounds of branding exploration, including packaging concepts, color palettes, iconography, and font selection, my team and I created a brand style that could be easily and efficiently rolled out to a large number of back-to-school products & in-store signage.

Further Explorations / Concepts

branding and packaging concepts

Logo & Signage Development

in-store