BACK TO COLLEGE RETAIL PROGRAM
Agency: FAI Design Group; Client: Bed Bath / Equip Your Space
Disciplines: packaging, signage
Through various rounds of branding exploration, including packaging concepts, color palettes, iconography, and font selection, my team and I created a brand style that could be easily and efficiently rolled out to a large number of back-to-school products & in-store signage.
Credits: Agency: FAI Design Group; Creative Director: Allison Schwartz; Art Direction: Rob Scully; Design: Craig Valentino
In today's college market, roughly 77% of college students buying products for back-to-school are influenced by seeing in-store products, and purchasing private-label brands for back-to-college has increased by 25%.
Brand Explorations / Concept Dev.
brand style creation | product rollouts
Through various rounds of branding exploration, including packaging concepts, color palettes, iconography, and font selection, my team and I created a brand style that could be easily and efficiently rolled out to a large number of back-to-school products & in-store signage.
Further Explorations / Concepts
branding and packaging concepts
Logo & Signage Development
in-store
