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Helping bring an Italian spirits brand to the Australian market

Aperitivo & Co / Cappelletti

Scope: packaging
TGIM / Rabe x Birch


Aperitivo & Co is a Melbourne-based drinks importer & distributor who partner with brands making aperitifs, vermouths, amari and spirits. They came to me looking to bring a line of products from global Italian spirits brand Cappelletti to the Australian market with new packaging that resonates best with that audience.

I was able to bring the project to my team at Rabe x Birch, where we explored a wide range of concepts and solutions. This page is dedicated to some of my favorite concepts created for the line, which included a gin, an amari, and two vermouths.

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