SNOWJAM EVENT BRANDING
Client: Liquid Lightning Energy Drink
print | digital | branding
It was winter 2011, and it was that time of year again... where Liquid Lightning Energy Drink hosts its annual SnowJam event at Camelback Mountain in Tannersville, PA. The idea was to build interest and sales within the college market by selling event packages to college students to take part in SnowJam exclusively (which included private lounge access, free product, free lift ticket, and free ticket to watch our live entertainment). All of the excitement called for some top event branding, as well as an engaging webpage to make it easy for kids to buy their packages and book their hotels online . This project was a great success, creating buzz in the college market, selling event tickets, and bringing much exposure to the brand.