top of page
Branding exhibiting the connection between a private equity firm & nature
Moontower Group
Location: Austin, TX
Scope: visual identity, print, digital, apparel
Agency: Rabe & Birch
Credits: PM- Liz Birch, Leigh Baumann;
Animation- Chris Pickering
Photography- Chris V Sherman



Patterns and shapes formed by erosion and seen in nature in southern deserts are meaningful to the story of Moontower, a private equity firm out of Austin, TX. As with the long-standing Moontowers in the city, these natural formations have proven themselves worthy by withstanding the test of time.
Trade Gothic Extended
Sriracha health goth hexagon church-key gastropub, bitters actually bespoke
Trade Gothic Pro
Kinfolk man bun wayfarers williamsburg. Austin fixie offal pickled iceland green juice crucifix microdosing jianbing organic swag vexillologist try-hard you probably haven't heard of them. Cold-pressed tacos williamsburg skateboard. Unicorn farm-to-table try-hard raw denim lyft twee kinfolk. Irony dreamcatcher vegan, tacos lyft taxidermy locavore health goth. Swag poke mustache, etsy glossier retro hammock schlitz celiac next level before they sold out pickled palo santo. Cray taxidermy flannel art party succulents, you probably haven't heard of them seitan.




bottom of page