BREWERY PACKAGING

Client: Mill House Brewing Co.

 

Project Scope: packaging, branding, iconography, apparel

Honors: 5 Awards, 2 Publication, 8 Web Features

 

 

Mill House Brewing Company, an artisanal restaurant and brewery located in Poughkeepsie NY, was looking to take their 5 flagship beers from the taps to the shelves. They wanted to convey their brewing philosophy of "art + science" in their design, which supports the idea that the makers are not only creative in their brewing process, but also scientific in their approach. They also wanted to maintain a premium look to their brand while adding a pop of color to emphasize each beer's character. Mill House was also in need of packaging for a special tribute release which pays homage to the owner's late grandfather, a local maple sugarer who had tapped his seasonal maple syrup the previous year. This grade A batch was to be used in this limited release which had been barrel-aging for 6 months, and was to be packaged in 22oz. swing top bottles.  Mill House then packaged the remainder of the maple syrup which we created a label for. 

"Our brand is a combination of

art + science"

FLAGSHIP BEERS

year-round; primary releases

NORTH

WEST

TERRI-TORY

West Coast Style IPA, using Maris Otter base malt that creates this behemoth malt profile. Dry on the finish, and egregiously hopped.

VELVET

PANDA

Our award winning stout has a velvety mouth feel and a nicely balanced bitterness. Two row base malt accentuated by roasted barley.

HUBAR

DOUBLE

IPA

Two row base malt accentuated by Victory and Munich malts. At almost 3 pounds of American "C" hops per barrel, this IPA is bursting with hoppy goodness.

KILT

SPINNER

A malty beer aged on oak, this beer is complex & warm, like a hand made quilt. Two row base malt accentuated with Munich, Crystal 40, Carafe II, and a touch of Black Patent.

KOLD

ONE

Classic Kolsch that quenches the thirst with a crisp noble hop finish. Pilsner base malt accentuated by Vienna malt, this is not your Dad's Lawnmower beer.

POP'S BARREL AGED MAPLE PUMPKIN

special limited bottle release

POP'S

BARREL

AGED

Maris Otter, Victory, acidulated, and a touch of Black Patent malt for color create a great malty backbone. Lightly spiced and back sweetened with house-made syrup.

"The packaging for our brand came out better than we could have imagined"

CUCUMBER BLESSINGS

CUKE

BLESSINGS

It's a yearly tradition for the Buddhist priest to hold a Cucumber Blessing Ceremony to help the village through the hot days of summer. Cucumber Blessings is our way to do the same.

secondary release

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first release from the Bridges Sour Series

CITRA BRIDGES

CITRA

BRIDGES

Bridges is our American Sour Pale Ale series. This award winning sour pale ale bridge highlights Citra hops. 

CAN LOGOS &

TAP HANDLE BADGES 

"BEST ENJOYED" 

ICONOGRAPHY

POP'S

MAPLE

SYRUP

The remainder of the maple syrup that was harvested in 2014 & used Pop's Barrel Aged Maple Pumpkin Ale was then bottled in this limited edition release.

AWARDS & PRESS

Get In Touch!

Hello! I'm Craig and I'm a designer from the beautiful Hudson Valley area of NY. I'm currently a full time designer at Rabe & Co.  by day, while working with clients of my own by night... ranging from startups & local businesses to global brands.  Feel free to drop a line, talk design, or simply say hello!

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