BREWERY PACKAGING
Client: Mill House Brewing Co.
Project Scope: packaging, branding, iconography, apparel
Honors: 5 Awards, 2 Publication, 8 Web Features
Mill House Brewing Company, an artisanal restaurant and brewery located in Poughkeepsie NY, was looking to take their 5 flagship beers from the taps to the shelves. They wanted to convey their brewing philosophy of "art + science" in their design, which supports the idea that the makers are not only creative in their brewing process, but also scientific in their approach. They also wanted to maintain a premium look to their brand while adding a pop of color to emphasize each beer's character. Mill House was also in need of packaging for a special tribute release which pays homage to the owner's late grandfather, a local maple sugarer who had tapped his seasonal maple syrup the previous year. This grade A batch was to be used in this limited release which had been barrel-aging for 6 months, and was to be packaged in 22oz. swing top bottles. Mill House then packaged the remainder of the maple syrup which we created a label for.
"Our brand is a combination of
art + science"
FLAGSHIP BEERS
year-round; primary releases
NORTH
WEST
TERRI-TORY
West Coast Style IPA, using Maris Otter base malt that creates this behemoth malt profile. Dry on the finish, and egregiously hopped.
VELVET
PANDA
Our award winning stout has a velvety mouth feel and a nicely balanced bitterness. Two row base malt accentuated by roasted barley.
HUBAR
DOUBLE
IPA
Two row base malt accentuated by Victory and Munich malts. At almost 3 pounds of American "C" hops per barrel, this IPA is bursting with hoppy goodness.
KILT
SPINNER
A malty beer aged on oak, this beer is complex & warm, like a hand made quilt. Two row base malt accentuated with Munich, Crystal 40, Carafe II, and a touch of Black Patent.
KOLD
ONE
Classic Kolsch that quenches the thirst with a crisp noble hop finish. Pilsner base malt accentuated by Vienna malt, this is not your Dad's Lawnmower beer.
POP'S BARREL AGED MAPLE PUMPKIN
special limited bottle release
POP'S
BARREL
AGED
Maris Otter, Victory, acidulated, and a touch of Black Patent malt for color create a great malty backbone. Lightly spiced and back sweetened with house-made syrup.
"The packaging for our brand came out better than we could have imagined"
CUCUMBER BLESSINGS
CUKE
BLESSINGS
It's a yearly tradition for the Buddhist priest to hold a Cucumber Blessing Ceremony to help the village through the hot days of summer. Cucumber Blessings is our way to do the same.
secondary release
first release from the Bridges Sour Series
CITRA BRIDGES
CITRA
BRIDGES
Bridges is our American Sour Pale Ale series. This award winning sour pale ale bridge highlights Citra hops.
CAN LOGOS &
TAP HANDLE BADGES
"BEST ENJOYED"
ICONOGRAPHY
POP'S
MAPLE
SYRUP
The remainder of the maple syrup that was harvested in 2014 & used Pop's Barrel Aged Maple Pumpkin Ale was then bottled in this limited edition release.
AWARDS & PRESS