Client: WR Int'l / Sequoia


Project Scope: packaging


Honors: 1 Award, 2 Web Features



Packaging concept for WR International & Sequoia. The idea behind this concept was to help drive sales and educate by enhancing previous packaging and creating new visual excitement for the Japanese and Korean importers of the melogold grapefruit, grown and exported out of California. Keywords were used on the side of the package to describe the fruit's origin, taste, and level of freshness.