ENERGY DRINK POS +
Client: H2M Beverages
Brand: Liquid Lightning
Disciplines: print, advertising, apparel
Projects include: Point of sale materials (aluminum sign, window clings, shelf-talkers, poster), trifold sales brochure, tees, and social media cards. Premium is the best way to describe Liquid Lightning Energy Drink, so it's crutial to design according to that standard. LL needed a look that would cut through the saturated energy drink market. We highlighted the brand's points of difference (quality & taste), thus the "Best Tasting" campaign was born. Using high quality photography, high contrast design, clean fonts and demask patterns, the brand was presented in a premium way. In addition to the on-premise print materials, the trifold brochure was created to "wow" potential accounts by giving them a feel for the premium quality of the brand while educating them on why it sets itself apart from the other brands in the same space. Later in the year, to keep consumers excited and engaged, the "Can Intro" campaign was created. It started as print ads, and later became a daily social media campaign. Along with marketing director TJ Eaton, we developed clean, fun ads that playfully boasted the drink's attributes in the form of unique & clever taglines and visuals.
POINT OF SALE
Liquid Lightning In-Store Sales Materials
"Above all creative talent...,Craig's attitude and ability to interpret the needs of the company was astounding"
- TJ Eaton; Marketing Manager at H2M Beverages
Liquid Lightning Sales Material
SOCIAL MEDIA CARDS
Liquid Lightning Marketing Material
Select Liquid Lightning Apparel Graphics
"CAN INTRO" CAMPAIGN
Liquid Lightning Advertising