ENERGY DRINK BRANDBOOK
Client: H2M Beverages
Brand: Liquid Lightning
When starting in-house with H2M Beverages as senior graphic designer in 2010, the one major component missing from Liquid Lightning (the company's pioneering brand) was a solid brandbook presentation describing not only the energy drink's industry-changing attributes and health benefits, but also the lifestyle and culture that lives closely around the brand.
The 2011 Brandbook was a limited run of booklets printed on pearlized paper, reflecting the premium nature of the brand.
"Above all creative talent...,Craig's attitude and ability to interpret the needs of the company was astounding"
- TJ Eaton; Marketing Manager at H2M Beverages