"I AM ENERGY" TEES &

DJ APPAREL

Client: Liquid Lightning Energy Drink

(via employment)

apparel | typography | art direction

 

Typographical tshirts featuring Liquid Lightning's advocate tagline "I Am Energy." These tees were 2-color screenprints, with white and cyan ink on a black v-neck, as well as grey and metallic silver ink on gray tri-blend crew neck; both printed on District tees. Custom tag designs were printed on the inside.

 

LL also needed some music-related threads, and seeing as the brand sponsored a number of DJs at the time, I was tasked with creating apparel of this nature that also promoted Liquid Lightning and reflected the packaging, branding, etc.  The outcome was designing a heaphones tee and flat brim embroidered caps.