Client: Liquid Lightning Energy Drink

(via employment)

apparel | typography | art direction


Typographical tshirts featuring Liquid Lightning's advocate tagline "I Am Energy." These tees were 2-color screenprints, with white and cyan ink on a black v-neck, as well as grey and metallic silver ink on gray tri-blend crew neck; both printed on District tees. Custom tag designs were printed on the inside.


LL also needed some music-related threads, and seeing as the brand sponsored a number of DJs at the time, I was tasked with creating apparel of this nature that also promoted Liquid Lightning and reflected the packaging, branding, etc.  The outcome was designing a heaphones tee and flat brim embroidered caps.


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Hello! I'm Craig and I'm a designer from the beautiful Hudson Valley area of NY. I'm currently a full time designer at Rabe & Co.  by day, while working with clients of my own by night... ranging from startups & local businesses to global brands.  Feel free to drop a line, talk design, or simply say hello!

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