ICED TEA PACKAGING
Client: Herbal Mist Teas
packaging | graphic design
This packaging is the result of a second repackaging of Herbal Mist Teas. The previous packaging to this was alot more abstract, chaotic, and trendy, and Herbal Mist decided to clean things up. The objective was to create more shelf presence in its catagory by adding white to the collection, which also presents the beverage as clean, fresh, and natural. For each flavor, I also chose new PMS colors , denoted by bright color/flavor banding and large images of fresh fruit. To drive the look home, I decided to add leaves and fruit around the top portion of the packaging.
Photography: Tim Miller @ Big Chief Productions /