Client: Herbal Mist Teas

(via employment)

packaging | graphic design






This packaging is the result of a second repackaging of Herbal Mist Teas. The previous packaging to this was alot more abstract, chaotic, and trendy, and Herbal Mist decided to clean things up.  The objective was to create more shelf presence in its catagory by adding white to the collection, which also presents the beverage as clean, fresh, and natural. For each flavor, I also chose new PMS colors , denoted by bright color/flavor banding and large images of fresh fruit. To drive the look home, I decided to add leaves and fruit around the top portion of the packaging.


Photography: Tim Miller @ Big Chief Productions /

                        Craig Valentino


The Dieline (2012)

Packaging of the World (2012)

Food & Beverage Packaging (2012)






Hey there! I'm Craig from the beautiful Hudson Valley area of NY. I'm a full time designer at Rabe & Coby day, while working with clients of my own by night... ranging from startups & local businesses to global brands. Feel free to drop a line and say hello!

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