ICED TEA REBRANDING

Client: H2M Beverages

Brand: Herbal Mist Teas

Disciplines: packaging, concept

 

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During our efforts to repackage and rebrand Herbal Mist Teas in 2011 at H2M, many concepts were created.  This concept was one of the best executions, designed strategically to catch the eye of the consumer from a crowded shelf-space that many different iced teas share. Using black as a consistant neutral color through the line of flavors, while denoting each flavor with bright colors and high contrast, the goal was met.