ICED TEA REBRANDING

Client: H2M Beverages

Brand: Herbal Mist Teas

Disciplines: packaging, concept

 

   HONORS      1 Web Feature

 

 

During our efforts to repackage and rebrand Herbal Mist Teas in 2011 at H2M, many concepts were created.  This concept was one of the best executions, designed strategically to catch the eye of the consumer from a crowded shelf-space that many different iced teas share. Using black as a consistant neutral color through the line of flavors, while denoting each flavor with bright colors and high contrast, the goal was met. 

 

 

GET IN TOUCH

Hey there! I'm Craig from the beautiful Hudson Valley area of NY. I'm a full time designer at Rabe & Coby day, while working with clients of my own by night... ranging from startups & local businesses to global brands. Feel free to drop a line and say hello!

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