
LIFESTYLE BOUTIQUE RETAIL BRANDING
Client: Fly Standards
branding | brand design
Working with independent marketing director TJ Eaton, I created the logo for Fly Standards based off of some simple sketches. Fly Standards, a streetwear boutique retail shop in Asbury Park, NJ, launched in the summer of 2013 almost immediately after the branding was created for the store. Check them out as they continue to develop their shop HERE.
Design: Craig Valentino
Creative Direction: TJ Eaton/Wheelhouse Collab





FLY STANDARDS on INSTAGRAM
All apparel created by Fly Standards. Photography by Fly Standards.







