BREWERY PACKAGING

Client: Mill House Brewing Co.

 

Project Scope: packaging, branding, iconography, apparel

Honors: 5 Awards, 2 Publication, 8 Web Features

 

 

Mill House Brewing Company, an artisanal restaurant and brewery located in Poughkeepsie NY, was looking to take their 5 flagship beers from the taps to the shelves. They wanted to convey their brewing philosophy of "art + science" in their design, 

BREWERY PACKAGING

Client: Mill House Brewing Co.

 

Project Scope: packaging, branding, iconography, apparel

Honors: 5 Awards, 2 Publication, 8 Web Features

 

 

Mill House Brewing Company, an artisanal restaurant and brewery located in Poughkeepsie NY, was looking to take their 5 flagship beers from the taps to the shelves. They wanted to convey their brewing philosophy of "art + science" in their design, which supports the idea that the makers are not only creative in their brewing process, but also scientific in their approach. They also wanted to maintain a premium look to their brand while adding a pop of color to emphasize each beer's character. Mill House was also in need of packaging for a special tribute release which pays homage to the owner's late grandfather, a local maple sugarer who had tapped his seasonal maple syrup the previous year. This grade A batch was to be used in this limited release which had been barrel-aging for 6 months, and was to be packaged in 22oz. swing top bottles.  Mill House then packaged the remainder of the maple syrup which we created a label for. 

In today's college market, roughly 77% of college students buying products for back-to-school are influenced by seeing in-store products, and purchasing private-label brands for back-to-college has increased by 25%. 

Brand Explorations / Concept Dev.

brand style creation   |   product rollouts

Through various rounds of branding exploration, including packaging concepts, color palettes, iconography, and font selection, my team and I created a brand style that could be easily and efficiently rolled out to a large number of back-to-school products & in-store signage.

Further Explorations / Concepts

branding and packaging concepts

Logo & Signage Development

in-store 

Get In Touch!

Hello! I'm Craig and I'm a designer from the beautiful Hudson Valley area of NY. I'm currently a full time designer at Rabe & Co.  by day, while working with clients of my own by night... ranging from startups & local businesses to global brands.  Feel free to drop a line, talk design, or simply say hello!

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