CRAFT

THINKERS /

CRAFT

DRINKERS

FOR THE LOVE OF THE CRAFT!

I've been working in brand design in NY's Hudson Valley for 14 years, and I'm fortunate to be a part of the ever-growing and always-exciting craft beverage space... especially right in our own backyard! 

Over the years I've combined my craft of design & branding with the craft of others, working on a wide variety of projects; everything from the popular craft beer industry... to coffee, wine and spirits, herbal teas, cannabis products, energy drinks, and even birch water and bone broth. It's been wild!

If you're looking to launch a new brand, release a new product, rebrand your existing craft business, or add value to an already-thriving brand, you're at the right place!

BIG BEV EXPERIENCED, CRAFT MINDED

Over the years I've collected branding & design experience, working with national, international & global beverage brands like Pepsi, Pepsico Design & Innovation, Mountain Dew, Beam Suntory, Courvoisier, H2M Beverages, Saratoga Spring Water and Cappelletti, and have focused that expertise on the ever-expanding craft beer and beverage space. From local, national and international craft brands, I've worked with / partnered with clients ranging from NY to California to Australia, Italy and Belarus. 

BE IT BEERS, BOOZE, BUBBLES, BREWS, 'BUCHAS, OR BONE BROTHS...

...or maybe something I haven't even heard of yet, I can tackle scopes of work such as:

VISUAL BRAND IDENTITY
LOGO DEVELOPMENT
PACKAGING
ICONOGRAPHY

BRAND ARCHITECTURE
ART DIRECTION
NAMING
REBRANDING

APPAREL GRAPHICS
MERCHANDISE
PRINT + DIGITAL
INTERIOR & EXTERIOR SIGNAGE

THESE GUYS CAN TELL YA WHAT'S UP:

Don't actually ask them... they're busy. But check out some of the awesome folks who have experienced my work: 

HUDSON VALLEY NY PROUD!

I work with breweries, wineries, roasteries and alike from New York to California to Australia... but I especially love working with our local craft beverage brands right here in the booming Hudson Valley area of New York! Our area contributes to NY State's craft beverage statistics... making NY the largest cider-producing state, the 3rd largest craft brewery state, and the 5th largest beer production state in the US.

“Craig was able to make our vision a reality. He listened closely, creatively executed each design with precision and professionalism, and always submitted his work before deadline. I would highly recommend Craig to anyone, I think his portfolio of work at Mill House Brewing Company speaks volumes.”

MILL HOUSE BREWING- POUGHKEEPSIE, NY

"The end result was amazing. From the moment we first spoke he listened to what I was looking for but offered his professional insight as well. He was willing to make changes and edits and sometimes just go in a whole other direction - all without hesitation."

YONKERS BREWING CO- YONKERS, NY

"Craig is the man! He is imaginative, concise, professional and extremely easy to work with. We are extremely pleased to continue the partnership into the future."

DAINTON BREWERY- MELBOURNE, VIC, AUS

CRAFT THINKERS / CRAFT DRINKERS

AN ARM OF TGIM