"TWIST RELEASE SERIES" TEES

Client: 989 Beverage

(via employment)

apparel | art direction | typography

 

989 needed a fun and memorable campaign based off of their tagline for the drink, "Twist, Release, Daily." They decided to substitute the word Daily for verbs like Conquer, Outlast, Rock, etc. and make tees of different flavor colors to use for promo events, giveaways, commercials, etc. The "Twist Release Series" tees were born, designed with bright colored material, white ink, and bold, athletic-style typography.