FUNCTIONAL BEVERAGE BRANDING
Client: H2M Beverages
Brand: 989 OnDemand
Disciplines: branding, packaging, apparel
HONORS 1 Award, 1 Publications
While at H2M Beverages, we started developing 989 from the ground up. Myself and our team started designing logos and packaging, and continued evolving it through 2012. During this process we collabed with creative agency Red Tettemer to help support the process, at which time I took over an art direction role. Working with Red Tettemer, we eventually took the project back in-house and finished off the design and production setup of the packaging. I then continued to develop the brand design, including event branding (vinyl banners, bow banners, tents, etc), POP, POS, promo materials, ads, apparel, and vehicle wraps (including the 989 Sampling Truck). We also partnered with San Diego Charger Antonio Garay to create some athletic-focussed POS materials and apparel.
Credits: Art Direction / Design / Packaging & Production: Craig Valentino; Logo design / Packaging / Brand efforts: Red Tettemer + Partners; Additional Graphic Design / Production: Jason Archbold, Shifra Isaacson; Photography: Red Tettemer + Partners, Chris Palanca, Cynthia Palanca, Craig Valentino
"His grasp of the business needs from a brand level was outstanding; his talent unmistakable"
- Joseph Panetta; Left of Center Consulting (while at H2M Beverages)